On December 8, Ma Yansong participated in the keynote speech "West Kowloon Culture & Metropolis" as one of the speakers at the Hong Kong Convention and Exhibition Center, and introduced the latest works and research directions of MAD Architects in his speech.

As an important part of the 2012 Hong Kong Business of Design Week, the three-day Business of Design Week International Forum invited designers and entrepreneurs with unique vision from all over the world to exchange and discuss here. The guest speakers included well-known architects such as Ron Arad, Thomas Heatherwick, Kazuyo Sejima, and Daniel Libskind.