The Vertu Mobile Pavilion is a luxurious black alien art showroom. It will rise from the famous historical building Palazzo Serbelloni in the center of Milan, and will land in major cities such as Shanghai, Dubai, Beijing and London, influencing every place at the same time.

The prototype of the mobile building designed by MAD for Vertu is to create an object that falls from the sky and crashes into the exhibition hall, and further influence and change the visitors' experience of space and time through such an impactful object. The shape of the Vertu mobile pavilion is derived from the observation and research of physical forces in nature such as explosion, fragmentation, and distortion. A shape full of sharp fragments and spikes was created in the process of understanding and experimenting with natural principles. The appearance of the Vertu mobile pavilion is like extracting the explosion and fragmentation phenomena in nature from frozen time and materializing them.

Temporary buildings such as itinerant buildings are a unique architectural and spatial state. Wandering in different cultures, urban backgrounds and spatial types will inevitably produce conflicts between the new and the old, the foreign and the local, the temporary and the eternal, etc. The Vertu mobile pavilion design conceptually hopes to highlight or even sharpen such conflicts and generate new spatial experiences through such a process. Viewing the Vertu Kiosk is like experiencing a never-ending process of fragmentation, distortion and reorganization of space. During this process, visitors will truly experience the absolute and unique presence of the Vertu Kiosk.

image copyright dave benett/getty images