MAD presents Amazing Walk at Milan Design Week 2024, an immersive installation that blurs the boundary between architecture and nature. Standing 7.5 meters tall, the pavilion’s translucent, floating form invites visitors to explore, connect, and experience a surreal interplay of light, mist, and material.

MAD releases it's new project "Amazing Walk" for Milan Design Week.

The internationally renowned design media Interni invites MAD / Ma Yansong and Amazon to showcase the "Amazing Walk" installation at the Cortile della Farmacia courtyard of the University of Milan during Milan Design Week 2024.

The "Amazing Walk" blurs the boundary between built and natural environments in a surreal way. Made up of hundreds of triangular elements, the structure stands 7.5 meters tall without internal columns, reflecting the shape of mountains.

This open design invites exploration and imagination, offering visitors the chance to connect with each other and immerse themselves in the beauty of their surroundings.

This open design invites exploration and imagination, offering visitors the chance to connect with each other and immerse themselves in the beauty of their surroundings.

As night falls, lights and mist gently blur the edges of materials, making the 'Amazing Walk' feel like it's light and floating.

The “Amazing Walk” is constructed from sustainable aluminum alloy and covered with a semi-permeable composite membrane, the pavilion offers varying visuals under different lighting conditions, reflecting light uniquely during the day and at night.

Numerous virtual reality applications enhance this installation, offering a deeply engaging experience that brings surreal elements to life.

This is the seventh time MAD has participated in Milan Design Week. Some of its previous exhibited works include "Boundless" (2016), "Heaven" (2018), "Freedom" (2021), "Momentum" (2023), etc.

"Boundless", Milan Design Week 2016

"Heaven", Milan Design Week 2018

"Freedom", Milan Design Week 2021

"Momentum", Milan Design Week 2023

"Amazing Walk "
Milan, Italy
2024

Type: Installation
Materials: Aluminum alloy, Composite Membrane, WPC, PVC Outer material
Size: 7.5 meters

Design team: Ma Yansong, Dang Qun, Yosuke Hayano, Andrea D'Antrassi, Giovanni Colombara, Alessandro Fisalli , Paolo Pirri, Gianluca Rovere, Luca Genualdo
Partners: Amazon.it, Interni
Lighting: Artemide
Structure: Maco Technology
Natural Fogt: Nephos
Composite Film: Giovanardi
Photographer: Moreno Maggi
Video: Amazon Photos