The Momentum

Momentum is an installation presented at Milan Design Week 2023 in collaboration with Interni and AXA IM Alts. Installed in the main courtyard of the University of Milan, the work explores the concept of time and the moment of artistic creation through a minimal cubic form.

The structure acts as a reflective object by day, mirroring its historic surroundings and becoming a dynamic part of the environment. At night, it transforms becoming transparent and illuminated from within—revealing a different spatial character. This duality expresses the passage and transformation of time.

Beyond its physical presence, Momentum integrates digital art through augmented reality. Visitors can access AR experiences by scanning a QR code on Instagram, extending the installation into a participatory virtual space where users become part of the creative process.