Milan, Italy
Product
2023-2024
FENDI partnered with MAD for its Men’s Fall/Winter 2024–25 collection, continuing the House’s commitment to cross-disciplinary design. Initiated by Silvia Venturini Fendi, the collaboration brings architectural vision into fashion through a special edition of the Peekaboo ISeeU bag and a new FENDI MAD sneaker, both unveiled at the runway show on January 13, 2024, in Milan.
Under the creative direction of Venturini Fendi and Ma Yansong, the Peekaboo ISeeU bag is reimagined with sculptural aluminum components that reflect MAD’s curvilinear design language. The bag’s leather body is interrupted by wave-like aluminum forms, creating a ripple effect that introduces movement to the rigid structure. It is offered in two exclusive versions: black-on-black with blue metal insertions, and dove grey with gloss yellow accents.
The FENDI MAD sneaker echoes this architectural approach. Featuring an injection-molded sole and upper, the design includes two-tone bubble textures, metallic gradients, and a low, aerodynamic profile. Hidden stretch laces and a transparent bubble detail housing the FENDI logo emphasize the shoe’s seamless construction. The sneaker is available in three colorways that match the bags.
The collaboration blends fashion and architecture, translating MAD’s fluid forms into wearable objects that explore the intersection of material, structure, and movement.
Works
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