New York City, USA
Residential
2015
East 34th our vision for a new type of New York City high-rise one that blends architecture and nature. Located near the Empire State Building, the tower challenges the rigid, power-driven expression of traditional skyscrapers. Instead of a sharp, imposing crown, the building features a deep-tinted glass curtain wall that gradually transitions into a transparent, fluid cap, dissolving into the sky.
The design rises from the Manhattan grid like an organic form, with soft, undulating surfaces that oppose the stacked plates of industrial-era towers. It introduces a more human and ecological language to the city’s dense modernist skyline.
At ground level, a commercial podium combines retail and public amenities, anchored by a multi-story atrium and vertical green wall offering moments of nature in the urban environment. Inside, double-height communal areas and shared amenities foster social connection and a sense of community among residents. These spaces reimagine vertical living as an immersive experience in “urban nature.”
‘East 34th’ proposes a gentler, more integrated future for high-density development one that shifts away from dominance and instead explores softness, connection, and coexistence with the surrounding city and environment.
Works
MAD updates
By signing up, you consent to receive marketing emails from MAD and agree to our Privacy Policy.