Completion

8 min read

May 26, 2017

Cover image for Roca Beijing Gallery Completion

Roca Beijing Art Gallery officially opened. The gallery is located next to the main urban road of Dongzhimen on the East Second Ring Road in Beijing. MAD opened the product display space to the city, with a transparent and open design to provide an interactive interface for the urban environment and citizens. Ma Yansong said: "I hope that the Beijing Roca Art Gallery can become an active and lively corner of the urban community, connecting with the city and people in the simplest way."

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室内上下二层的建筑内墙成了城市的主立面——LED幕墙在两层空间里互相连接,成了一道关于光、影像、城市、街道与人互动的风景。此时,穿越与停留在城市里的人们,成为了一个个剪影,与艺术廊内LED幕变化的影像叠在一起,不分内外,不分你我,相得益彰。

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At that time, the images of weather in different seasons presented in the LED - sun, moon, stars, wind, frost, rain and dew - brought the purest and simplest natural atmosphere to the metropolis far away from nature. This part of the visual art content was creatively produced by Jérôme Sans, a famous independent curator, art critic and director of several contemporary art institutions.

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Roca Beijing Art Gallery is Roca’s sixth art gallery worldwide. Roca has collaborated with architects such as Zaha Hadid and Carlos Farrell to design Roca Art Galleries in London, Barcelona, ​​Madrid, Lisbon, Shanghai and other cities.

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On May 25, the Roca Beijing Art Gallery designed by MAD was officially unveiled. Manuel Valencia, the Spanish ambassador to China, Raimundo Garcia, president of Roca Asia Pacific, and Ma Yansong unveiled the gallery.

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