Exhibition

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November 2, 2007

Cover image for ‘MAD IN CHINA’ Opened in the Danish Architecture Centre (DAC), Copenhagen

On November 2, 2007, MAD Architects' second European solo exhibition, MAD IN CHINA, opened at the Danish Architecture Center (DAC) in Copenhagen, Denmark on November 3, 2007 and will last until January 6, 2008.

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In the past 20 years, China has been known as the "world's factory". "Made in China" has become a global symbol, associated with cheapness and low quality. In any case, in this era of rapid globalization, the world has set its sights on China - a country that is developing rapidly in economy, culture, art, and other fields. While focusing on their careers, the new generation of Chinese architects and their peers are also eager for more attention. They are creating a multi-faceted social recognition, combining economic strength with personal dreams to create more colorful sparks.

This exhibition mainly exhibits project models of MAD in the past three years. An exhibition space with a large number of floating models is like a Chinese city airborne in Denmark. This is not a simple architectural design exhibition, but hopes to show the public dreams and personal power existing in the multiple realities of China today through this "floating city" space.

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